RRD Launches Digicom

R.R. Donnelley & Sons Company (RRD) announced the launch of Digicom, a new solution that transforms catalogs, circulars and flyers into interactive, shoppable experiences across web, mobile, and email channels.
 
The tool makes it easier for customers to view and purchase advertised products by providing direct access and embedded options for increased interactivity. Digicom is backed by a comprehensive digital analytics suite.
 
“We view each interaction that our clients have with their customers as a unique opportunity to provide an enhanced experience that drives deeper engagement,” said Todd Hatley, SVP, RRD Content and Creative Services. “Digicom not only increases customer engagement by providing enriched, digitally native features, but it also offers meaningful analytics to drive a better understanding of customer behavior, leading to actionable opportunities that increase engagement over time.”